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LET’S BUILD BEAUTIFUL,
MEANINGFUL THINGS TOGETHER.

LET’S BUILD BEAUTIFUL, 
MEANINGFUL THINGS TOGETHER.

I'M A STRATEGY MAVEN WITH A FOCUS ON VISUAL AND INTERACTION DESIGN. I DESIGN AND CRAFT SERVICES, BRANDS AND VISUAL EXPERIENCES BASED ON A DEEP UNDERSTANDING OF CUSTOMER NEEDS.

I assist companies with design by answering their digital strategy challenges:

‘What do we do?’, ‘Who for?’, ‘Why exactly?’ & ‘Where do we start?’

USER RESEARCH

Creating and maintaining a visual design language for the product which communicates core brand values.

VISUAL DESIGN

Creating and maintaining a visual design language for the product which communicates core brand values.

INTERACTION DESIGN

Ideating and testing many possible solutions that aim to solve business and user needs. Validating solutions in the form of user testing.

 

I am a designer.

Specifically, I am an experience designer. I like to figure out how to delight people. I design brands, processes, websites, digital & print collateral that get action.

I used to be a business coach & consultant and did this design stuff on the side until I realized that the real value I could offer my peeps was to merge the two together (duh). I didn’t know what to call it. Lucky for me, I found out that what I do is actually under the umbrella of an emergent, broad and well-respected field of design called User Experience Design and I no longer have to feel like a total weirdo to think that we should all be using design to achieve business goals.

 

de·sign·er

/dəˈzīnər/

noun

  1. a person who plans the form, look, or workings of something before its being made or built.

"she's one of the world's dorkiest designers."

us·er ex·pe·ri·ence de·sign (UX)

/ˈyo͞ozər/ /ikˈspirēəns/ /dəˈzīn/

noun

  1. The process of creating products & services that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product or service, including aspects of branding, design, usability, and function.

"Thank the gods that dorky woman discovered User Experience Design!"